How Mäcco Grafika Supports Teams
Creative Strategy & Brand Alignment
Approval Readiness & Creative Review
Creative Strategy & Brand Alignment
Brand-POV guidance rooted in entertainment licensing, helping teams accurately interpret IP, understand brand DNA, and make creative decisions that support long-term brand equity.
Product Development Support
Approval Readiness & Creative Review
Creative Strategy & Brand Alignment
Hands-on involvement across licensed consumer product categories — including toys, apparel, promotions, and CPG— helping teams develop concepts that are both creative and commercially viable, from early ideation through final execution.
Approval Readiness & Creative Review
Approval Readiness & Creative Review
Approval Readiness & Creative Review
Strategic support focused on reducing approval friction by identifying risk early, strengthening submissions, and aligning creative decisions with brand expectations to increase first-pass approvals.
Creative Frameworks & Direction
Approval Readiness & Creative Review
Approval Readiness & Creative Review
Development of clear creative frameworks, product guidelines, and executional direction that help teams move faster, stay aligned, and scale effectively — including review and guidance on assets such as tech packs, design specifications, and submission materials when needed.
About the Founder
Marifely A. Montealegre is the founder of Mäcco Grafika and a creative executive with over 16 years of brand-side experience in entertainment licensing and consumer products.
She has worked across global IP including SpongeBob SquarePants, Paw Patrol, Teenage Mutant Ninja Turtles, Miraculous, MTV, and more, shaping product lines across toys, apparel, CPG, publishing, promotions, and live experiences. Having spent her career inside brand organizations, Marifely brings a deep understanding of approvals, risk, consistency, and how creative decisions scale in real-world systems.
Through Mäcco Grafika, she partners with licensees and product teams to bring brand-POV thinking into creative strategy and product development — helping ideas move from concept to shelf with clarity and confidence.
